Have you ever noticed a small, recurring monthly charge on your bank statement from a name you don’t quite recognise, like “shopperdisc.co.uk” or “WLY*COMPLETESAVE.CO.UK”? If so, you may have unknowingly signed up for a subscription service run by Webloyalty, a company that operates online cashback and reward programs in the UK.
For years, consumers have reported being signed up for these paid monthly memberships after making a purchase online from a well-known retailer. This guide for 2025 will explain how this happens, detail the nature of these programs, and provide a clear, step-by-step plan on how to cancel Webloyalty subscriptions and, in many cases, claim a refund for unwanted charges.
What is Webloyalty and How Do You Get Signed Up?
Webloyalty is an online marketing company that partners with major e-commerce retailers. After you complete a purchase on a partner website (e.g., buying a train ticket, ordering a takeaway, or purchasing from a high-street retailer online), you may be presented with a pop-up or banner ad. This ad often looks like a final part of the checkout process, offering you a “cashback reward” or a “discount” on your next purchase.
By clicking on this offer and entering your details, many consumers believe they are simply claiming a one-off reward. However, they are often being enrolled into a subscription program with a monthly fee. Webloyalty’s main programs in the UK are:
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Shopper Discounts & Rewards
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Complete Savings
While these are legitimate programs offering cashback benefits, the sign-up process has faced significant criticism and has even been ruled as misleading by the Advertising Standards Authority (ASA) following complaints. The core issue is a lack of clarity, leading many to feel “tricked” into a paid subscription.
Your Step-by-Step Guide to Cancel a Webloyalty Subscription
If you’ve identified a recurring payment from a Webloyalty program on your statement, you must act to stop future charges. The good news is that the process is well-documented, and the company is legally required to cancel your subscription upon request.
Step 1: Identify the Program and Contact Customer Service
First, check your bank statement to see which program name appears. This will help you contact the right department.
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For Shopper Discounts & Rewards:
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Phone: 0800 731 9935 (Freephone)
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Email: [email protected]
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For Complete Savings:
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Phone: 0800 389 6960 (Freephone)
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Email: [email protected]
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Calling them is often the quickest and most direct way to ensure your cancellation is processed immediately.
Step 2: The Cancellation Call
When you call, have the following information ready:
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Your name and the email address you likely used to sign up.
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The date and amount of the last charge on your bank statement.
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State Your Intent Clearly: Tell the representative, “I am calling to cancel my membership immediately.”
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Request a Refund: This is a crucial step. Clearly state: “I was not aware I had signed up for a paid monthly subscription, and I would like a full refund of all charges.” Due to the history of complaints and regulatory rulings, they are often receptive to refund requests, especially for members who have never used the service’s benefits. Many users have reported successfully receiving a full refund of all monthly payments.
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Get a Cancellation Confirmation Number: Before you end the call, ask for a confirmation number for your cancellation and make a note of it, along with the date and time of your call.
Step 3: Follow Up with an Email
After your phone call, it is wise to send a follow-up email. This creates a paper trail.
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Send a simple message like: “This email is to confirm my phone call on [Date] at [Time], during which I cancelled my membership (Confirmation No: [Your Number]) and was promised a full refund of all charges. Please reply to confirm.”
What If You Can’t Get Through? Your Bank is Your Backstop
If you are unable to resolve the issue with Webloyalty directly, your next call should be to your bank.
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Cancel the Continuous Payment Authority: Inform your bank that you wish to stop all future payments to Webloyalty, Shopper Discounts & Rewards, or Complete Savings. Under UK banking regulations, they must act on your instruction.
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Initiate a Chargeback: You can also ask your bank about initiating a chargeback for the unauthorised charges, explaining that you were enrolled without your full and clear consent.
A Note on Third-Party Cancellation Services
You might come across third-party services like Unsubby that offer to manage subscription cancellations for a fee. While these services can be useful for some legitimate subscriptions, they are not necessary in this case. The direct methods—calling the company and contacting your bank—are free and highly effective. To properly cancel Webloyalty and secure a refund, direct contact is the most powerful tool you have.
Conclusion: Be Vigilant and Empowered
The issues surrounding Webloyalty’s sign-up process are a powerful reminder to always be cautious online. Read every offer carefully, especially those that appear after you’ve already entered your payment details for a purchase. Regularly review your bank and credit card statements for any small, recurring charges you don’t recognise. If you find an unwanted subscription, remember that you have the right to cancel it and dispute the charges. By following the steps above, you can confidently resolve the issue and protect your finances.
