The betting landscape in the UK is in a constant state of innovation, and one of the most popular features to emerge in recent years is the Custom Bet Builder. This tool allows punters to combine multiple selections from a single sporting event into one unique bet, offering tailored odds and a more personalised betting experience.
While established giants like Bet365 virtually pioneered the Bet Builder, brand new UK betting sites not on GamStop are quickly catching up and even pushing the boundaries, making this feature a must-have for any competitive operator.
What is a Custom Bet Builder?
Traditionally, if you wanted to bet on multiple outcomes, you’d place an accumulator across different matches. A Bet Builder, however, allows you to combine various markets from the same match into a single bet. For example, in a football match, you could combine:
- Team A to Win
- Both Teams to Score
- Player X to Score Anytime
- Over 9.5 Corners
- Player Y to be Carded
The Bet Builder tool automatically calculates the combined odds for these related contingencies, giving you one price for your unique bet. If all selections win, you win your custom bet!
Why are Bet Builders So Popular?
- Personalisation: They allow you to truly bet on how you envision a game unfolding.
- Higher Odds: Combining multiple selections from one game generally leads to much higher odds than individual bets.
- Engagement: They add an extra layer of excitement and strategy to watching a single match.
- Simplicity: No more needing to request odds from customer service – the tool does it instantly.
Brand New UK Sportsbooks Leading the Way with Custom Bet Builders (2024/2025)
The UKGC (UK Gambling Commission) license is a non-negotiable for any betting site operating in the UK. All new sites listed below are fully licensed and regulated.
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BetMGM: Having burst onto the UK scene, BetMGM has invested heavily in its platform, and its Bet Builder is a key component.
- Highlights: BetMGM’s Bet Builder is sleek and integrated seamlessly into their modern interface. While it may not have the sheer depth of markets as Bet365 yet, it covers all the popular football options and is intuitive to use. They are actively expanding its scope.
- Why it’s Hot: Its user experience is very polished, making it easy for new users to construct complex bets.
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talkSPORT BET: Leveraging its media powerhouse backing, talkSPORT BET has rapidly gained traction, and its Bet Builder is a core feature.
- Highlights: Their Bet Builder is simple and effective, particularly for football. They often pair Bet Builder opportunities with their popular price boosts, giving extra value to custom selections. The clear layout ensures you can build your bet without confusion.
- Why it’s Hot: Familiarity of the brand combined with a solid, easy-to-use Bet Builder makes it appealing to the average UK punter.
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Betano: This international giant has made a significant UK push, including sponsorships of major tournaments, and their Bet Builder is competitive.
- Highlights: Betano offers a robust Bet Builder for football and is expanding to other sports. It’s known for quick odds generation and a good range of market selections within the builder.
- Why it’s Hot: Their commitment to the UK market means continuous improvement, and the Bet Builder is a key area of focus, offering depth and reliability.
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CopyBet: While its main USP is social betting and tip copying, CopyBet also offers a Bet Builder, demonstrating its commitment to mainstream betting features.
- Highlights: The Bet Builder on CopyBet is functional and allows users to create their own combinations. Its inclusion shows that even niche-focused new sportsbooks recognise the importance of this feature for UK bettors.
- Why it’s Hot: If you’re using CopyBet for its social betting features, having a decent Bet Builder on the same platform adds significant value and convenience.
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BetWright / PricedUp / NRG Bet (and other recent launches): Several smaller, newer sportsbooks have emerged, and many are launching with Bet Builders as a fundamental offering.
- Highlights: These sites often strive to offer a competitive Bet Builder to attract customers. Some may have slightly different market inclusions or a unique interface. BetWright explicitly advertises a “Bet Builder” feature.
- Why it’s Hot: They are keen to innovate and compete. While they might not have the brand recognition of the larger players, they can offer unique takes on the Bet Builder or tie it into exclusive promotions. Always check for their specific Bet Builder features.
What to Look For in a New Bet Builder:
When exploring these brand-new UK sportsbooks with Bet Builders, consider:
- Market Coverage: Which sports are available for Bet Builders? (Football is standard, but some offer basketball, tennis, rugby, etc.)
- Selection Depth: How many different types of markets can you include in one Bet Builder? (e.g., goals, cards, corners, shots, player fouls, assists, specific half markets).
- Number of Selections: What’s the maximum number of selections you can combine in a single Bet Builder? (Typically 6-12).
- User Interface: Is the Bet Builder tool easy to use, responsive, and clear in its odds calculation?
- In-Play Availability: Can you use the Bet Builder for live, in-play events as well as pre-match?
- Promotions: Are there specific free bet offers or boosts tied to using the Bet Builder?
The Custom Bet Builder has revolutionised the way many people bet, and it’s clear that it’s now an essential feature for any new sportsbook hoping to make a mark in the competitive UK market. These brand-new platforms are not just adopting the technology but are actively refining and enhancing it, offering punters more control and exciting ways to engage with their favourite sports.
